Kuta has been lying quite dormant for the past decade. Way before Covid it was already slowly losing traction with the fast moving Bali tourist scene as new, hot spots opened up in different directions around the island. This grabbed big chunks of both the youth and well-heeled markets and it seemed doomed. However, I, among many others, have been saying for a while now it is only a matter of time until Kuta comes back and makes a brand new name for itself. It will take a lot of work, need a new look, with new energy and investment, but it is inevitable. Kuta has the basics that people want while on any holiday, which made the place famous all over the world in the first place. Like having one of the best white sand beaches on the island, loads of hotels of varying standards and prices, great shopping galore and a nightlife that could definitely become great again. Plus, the airport is just around the corner. Kuta definitely has a lot going for it.
Now, this is where Savaya steps in as it looks like the transformation is about to begin.
A new quality venue opening soon, brought to us by the Savaya Group, whose exciting and popular venues, Savaya and Desa Kitsune are already well known and loved, in partnership with PT Kharisma Anugrah Jawara Abadi (KAJA Group), a prominent Indonesian hospitality developer, have recently unveiled Zumana, a new beachfront hospitality destination set along the iconic shoreline of Kuta Beach.
They tell us that the new venue was conceived as an immersive exploration of modern society. Zumana is a living environment where human behavior, ritual, and self-expression are observed, amplified, and celebrated.
Framed by Bali’s legendary sunsets, the experience will unfold through music, architecture, and collective gathering, blurring the boundaries between spectator and participant.
Situated on one of Bali’s most historically significant coastlines, Zumana represents a deliberate reintroduction of Kuta as a contemporary hospitality destination, offering a renewed perspective on an area that once defined the island’s global appeal.
Designed by the internationally acclaimed Rockwell Group, the 35,000-square-foot venue integrates a beachfront daylife experience with a 200-seat restaurant, allowing guests to transition seamlessly from sun-led afternoons into elevated dining and nightlife as day turns to night.
Alex Cordova, CEO of Savaya Group, said:
“Building on the global success of Savaya, this project underscores our long-term commitment to Bali as a destination with both a distinct identity and global relevance. We are focused on developing concepts that originate here, resonate internationally, and contribute meaningfully to
the island’s enduring appeal. At its core, our work is about creating experiences that stay with guests long after they leave.”
Nadia Tjahyadikarta, Managing Director of KAJA Group, added:
“As an Indonesian-founded group, we continue to grow our portfolio through a balance of global partnerships and original concepts. This project represents the latter, a destination conceived from the ground up to express a distinct point of view. In collaboration with Savaya Group, we are proud to introduce a beachfront experience that sets a new benchmark for Indonesia and Southeast Asia.”
Zumana is scheduled to open in 2026, no one can say exactly when, but it will surely further strengthen Bali’s position as a leading global destination for lifestyle, culture, and hospitality.