It’s about to get lit! Catch Rich The Kid’s must-seen performance at Atlas Beach Club on September 30th.

Rich the Kid. The Story. 

Dimitri Roger, known as Rich the Kid, born in Queens (New York), moved to Atlanta as a teenager and got his start performing as “Black Boy the Kid” before changing his moniker. Influenced in equal measure by the two cities that shaped him, he owed much of his style to rappers like Nas, Tupac, and Notorious B.I.G., as well as T.I. and Jeezy.

As an early pillar of Atlanta’s groundbreaking trap scene, Rich the Kid moved from collaborations with Migos, Young Thug, and others to starting his own label just a few years later, Rich Forever Music. With a style very much in line with the dark, highly pressurized flows of other icons of Atlanta hip-hop, he established himself with a string of mixtapes and singles, including the multi-platinum hit “New Freezer” (2017), The World Is Yours (2018) and The World Is Yours 2 (2019). His third album, Boss Man, appeared in 2020, and in 2021 he teamed with veteran rapper Lil Wayne for collaborative mixtape Trust Fund Babies.

In 2016, Rich started his own label, Rich Forever Music, releasing no less than four mixtapes, including a pair of compilations highlighting Rich Forever artists. A slew of singles arrived that year as well, including “Pissed Off” with Delivery Boys, “Cocaina” with Captain Cuts and Daniels, and the double-platinum “New Freezer” with Kendrick Lamar. In 2018, he released a new single, “Plug Walk” that appeared on his debut full-length album, The World Is Yours, and landed at number two on the Billboard 200.

Before the dust settled on his proper debut, Rich released new music in the form of the “Leave Me” single, which came out just months later. The World Is Yours 2, highlighted by “Splashin,” followed in March 2019 and entered the Billboard 200 at number four. Rich, Critch, and Dex returned as a trio with Rich Forever 4, which was out by the end of that August. The rapper’s third studio album followed the next year; titled Boss Man, the project saw Roger venture into melodic trap and drill, with features from Post Malone to Nicki Minaj. It hit number 24 on the Billboard 200 and number 14 on the Top Rap Albums chart.